Business Coaching Opportunities
Build your own ActionCOACH franchise business helping Canadian business owners put ABOS, the ActionCOACH Business Operating System, into practice. Bring your experience, develop your coaching skills, and help clients turn plans into action.
Apply now, then choose a 45-minute Fit Matching Meeting with your recruitment manager.
Download the 2027 Brochure
The work you will do
ABOS gives structure to your coaching. You build client relationships, understand each business, and help owners put practical improvements into action.
Use a structured diagnostic to understand the owner's goals and identify priorities.
Turn those priorities into focused actions, responsibilities, and measures of progress.
Help the owner and team apply relevant systems, strategy cards, and playbooks.
Review performance and what’s happening in the business.
Use regular coaching conversations to follow through, learn, and adjust the plan.
You’re building a coaching business. Winning clients, developing trust, planning with owners, and supporting accountability are active parts of your role. ABOS supports that service.
10 min · YouTubeTake a closer look
Business coach Darrick Boyes walks through assessments, 90-day planning, weekly accountability, and strategy cards. See how the tools connect planning with day-to-day action.
An optional walkthrough for a deeper look at the system. Some sections speak directly to practising coaches.
Watch the ABOS walkthrough ↗ActionCOACH coaching stories
Explore 20 client case studies from across the ActionCOACH network.
Story 1 of 20
Education market research
The Challenge Manual processes and limited capacity made growth difficult for James Leggett’s business.
The Coaching Martin Bailey helped James clarify priorities, strengthen systems, and align staffing as he moved into a more strategic role.
The Outcome Reported annual turnover grew from approximately CAD $370,000 to more than CAD $2,580,000 over five years. MTM also strengthened its internal processes to support that growth.
Read the case study ↗
Recruitment
The Challenge David Whitehouse was being pulled into daily crises as his recruitment agency grew.
The Coaching Anu Khanna introduced 90-day planning, shared leadership meetings, and clear accountability, with attention on the agency’s most valuable client relationships.
The Outcome The story reports stronger margins and morale, more responsibility within the management team, and greater freedom for David to step away from daily operations.
Read the case study ↗
CRM & automation consulting
The Challenge Avon Collis was juggling sales, technology, and team leadership, leaving little time to guide his growing consultancy.
The Coaching Bill Stack helped map roles, document processes, and turn ideas into specific actions, backed by weekly accountability.
The Outcome Clearer responsibilities improved delivery and team morale. Avon delegated more consistently and gained time to develop partnerships and expand the firm’s services.
Read the case study ↗
Architecture & development
The Challenge Abhay Schweitzer was working six or seven days a week while trying to grow an architecture practice into a development business.
The Coaching Karie Kaufmann helped him delegate, recruit specialists, choose projects more carefully, and plan the steps into development.
The Outcome The firm took on a 14-home development, built a stronger team, and established steadier operations. Abhay gained more time for strategic and creative work.
Read the case study ↗
Legal services
The Challenge Kristen and Eric Jackwin brought legal expertise to their new firm but needed stronger hiring, financial tracking, and operating processes.
The Coaching Michael Dill helped them clarify roles, improve onboarding, and set measurable goals with regular accountability.
The Outcome The firm established more consistent lead tracking and financial oversight, built a team aligned with its values, and strengthened the systems behind client service.
Read the case study ↗
Printing & marketing
The Challenge Lance Hill was caught up in operational problems while unclear roles and uneven processes limited the business.
The Coaching Anu Khanna helped clarify leadership responsibilities, introduce short planning cycles, and make performance measures part of daily work.
The Outcome Lance stepped back from smaller tasks. Managers took greater ownership, and the team improved collaboration. The published story describes significant revenue growth alongside these changes.
Read the case study ↗
Environmental consulting
The Challenge The business needed a clearer direction and an outside perspective while navigating staffing and operational challenges.
The Coaching Anu Khanna brought 90-day plans, weekly accountability, and clearer team roles, alongside regular reviews of leads and profitability.
The Outcome The story describes stronger team morale, lower staff turnover, and more informed decisions about service lines, technology, and resource allocation.
Read the case study ↗.jpg?width=735&height=980&name=image001%20(2).jpg)
Web design & creative services
The Challenge Helen Sampson was moving from a corporate career into business ownership and learning to manage clients, pricing, and her own time.
The Coaching Melanie McKibbin provided accountability and support with goals, financial discipline, and practical business processes.
The Outcome Helen describes more efficient operations, clearer boundaries, and greater flexibility, while building lasting client relationships around work she values.
Read the case study ↗
Retail & wholesale bakery
The Challenge Max Fuhrer’s technical skill had built a busy bakery, but day-to-day demands crowded out planning and clear operating systems.
The Coaching Chris Whelan helped map wholesale processes, build budgets, and use short planning cycles with regular follow-through.
The Outcome The team simplified order handling and inventory tracking. Max gained clearer performance information, delegated with more confidence, and made more time for strategy.
Read the case study ↗
Financial advisory
The Challenge Martin Lockyer wanted to grow the firm while developing his team and reducing an intense personal workload.
The Coaching ActionCOACH supported leadership development, delegation, regular one-to-one meetings, and stronger accountability.
The Outcome Team members took more ownership, including leadership responsibilities. Martin describes gaining time through better prioritization and a stronger team around him.
Read the case study ↗
Electrical contracting
The Challenge Joe and Vicki Floener wanted to grow their electrical business without exhausting themselves or compromising its values.
The Coaching Kevin Weir helped clarify roles, strengthen operating systems, and recruit people who shared the company’s values.
The Outcome The owners report increased profits, a more capable team, and a business that can operate without their constant oversight.
Read the case study ↗
Wellness & spa services
Pictured Lee Gray, ActionCOACH coach
The Challenge Kelly Foster needed consistent service standards and stronger leadership as her spa grew.
The Coaching Lee Gray provided honest feedback, leadership development, and practical support with hiring and management systems.
The Outcome Kelly developed a more supportive team culture and grew into a leadership role overseeing more than 25 employees. Financial planning also helped the business recover from two fires.
Read the case study ↗
Marine services & ship repair
The Challenge Pritipaul Singh Jr. was building a marine repair company while carrying responsibility for operations, finance, and staffing.
The Coaching Vishnu Doerga helped him develop leaders, clarify responsibilities, and introduce systems for communication and growth.
The Outcome The published story reports revenue growth of more than 400% in 2022 and an administrative team that grew from three to 26 in just over a year.
Read the case study ↗
Plumbing services
The Challenge Doug Brennan faced uneven cash flow, inefficient billing, and difficulty delegating as the company expanded.
The Coaching Chris Whelan helped introduce payment scripts, documented procedures, and clearer job costing, alongside regular accountability.
The Outcome Southern Plumbing reduced payment problems and rework, improved margins, and gave its team clearer responsibilities. Doug gained more time for strategic decisions.
Read the case study ↗
Grading, concrete, & site preparation
The Challenge Rapid growth left Huston Pendry concerned about cash flow, pricing, and the demands of larger projects.
The Coaching Jason Berry helped improve bookkeeping, track job costs, and build clear roles with measurable goals.
The Outcome The company grew from two employees to 14. Huston describes stronger margins, better project selection, and more time for planning and customer relationships.
Read the case study ↗
Commercial cleaning
The Challenge Damien Boehm was spending too much time on daily operations as his commercial cleaning network expanded.
The Coaching Bill Stack introduced quarterly priorities, weekly performance reviews, and more structured hiring and delegation.
The Outcome The story reports staff turnover falling by more than 30% within months. Damien also took a two-week family holiday while his team managed the business.
Read the case study ↗
Electrical engineering & automation
The Challenge David McLean’s hands-on approach left his engineering business dependent on him and exposed to uneven workloads.
The Coaching Ross Cox helped set measurable goals, introduce performance indicators, and delegate daily oversight to an operations leader.
The Outcome The company developed a steadier project pipeline, improved team morale, and gained capacity for larger automation projects. David focused more on clients and strategy.
Read the case study ↗
Industrial equipment & services
The Challenge Thomas Foushee was working 60 to 70 hours a week while inconsistent hiring and limited financial visibility held the business back.
The Coaching Ross Cox helped formalize hiring, improve financial planning, and establish weekly accountability and team performance measures.
The Outcome The story describes lower staff turnover, stronger cash flow, and better service. Thomas gained confidence to take time off without checking in constantly.
Read the case study ↗
Accounting & bookkeeping
The Challenge Juliet Aurora needed to manage a growing accounting business while protecting service quality and personal time.
The Coaching Karie Kaufmann supported strategic planning and more efficient operations as Juliet developed her team and service model.
The Outcome The case study reports 17% revenue growth and 58% profit growth in the year preceding publication. It also describes greater flexibility for Juliet and her family.
Read the case study ↗
Therapy & professional services
The Challenge Kristina Madden wanted to expand her therapy practice while preserving the quality of care and a supportive workplace.
The Coaching Tony Tona helped with financial planning, team management, and marketing, alongside more efficient day-to-day operations.
The Outcome The practice grew from one practitioner to 13 professionals in under five years, broadened its services, and gave Kristina a better balance between business and personal responsibilities.
Read the case study ↗Different backgrounds. Shared capabilities.
Business judgment, relationship-building ability, commercial initiative, and a willingness to learn matter across these pathways.
Bring experience from marketing, accounting, financial advisory, consulting, business brokerage, or M&A and divestiture advisory. Firm owners can explore the opportunity for themselves or a suitable team member.
Turn experience leading people, improving operations, and making commercial decisions into a business of your own. You’ll develop coaching skills while learning to run and grow your practice.
Sales, business development, and client-service professionals can bring relevant strengths. Transferable B2C experience is welcome, alongside experience serving business clients.
These are starting points for a conversation. Your current occupation, age, and previous clients' revenue are not automatic eligibility rules.
Start My Application
Optional resource · 6-page PDFExplore the market
Explore how B2B firms can add coaching, training, and advisory services to the relationships and experience they already have.
Download the report whenever you'd like to explore the market in more detail.
Download the B2B Market Report (PDF) ↗The report includes illustrative revenue scenarios before business costs. Discuss current Canadian fees, costs, and assumptions with our team.
Franchisee experiences
Explore 11 franchisee experiences from across the ActionCOACH network.
Story 1 of 11
Canadian franchisee perspective
Kevin is listed in ActionCOACH Canada’s coach network for Alberta and British Columbia.
On Ownership In the Canadian franchise brochure, he describes owning a coaching business as an opportunity paired with responsibility for the clients you serve. His perspective puts the work of building a business and supporting owners at the centre of the decision.
From education to business ownership
Background Michael worked as a professor and business educator, developing experience in leadership and organizational development.
The Transition He wanted to work directly with business owners and put his knowledge into practice. He credits ActionCOACH’s systems, resources, and knowledge-sharing community with supporting his work and continued development.
Building on a family legacy
Background Juliet grew up watching her parents build their work within ActionCOACH and saw the effect coaching had on business owners.
The Transition She joined the network herself, building a practice around leadership development. ActionCOACH’s model gives her a structure for individual coaching, group sessions, and seminars, supported by a wider coach community.
From business owner to business coach
Background Doug had experienced the challenges of running a business and wanted to help other owners navigate them.
The Transition He found tools and support within ActionCOACH to build that work. His published story emphasizes systems, team development, practical planning, and the ongoing learning he brings to his own development as a coach.
A coach’s perspective on leadership
Tom’s published profile explores the work of coaching helping owners define responsibilities, track performance, and develop stronger teams.
He describes using ActionCOACH’s structured approach to help clients delegate and lead. His accompanying interview focuses on managing time and priorities in a business.
Shared resources, practical coaching
Steve’s profile describes a coaching practice built around individual conversations, business fundamentals, and an owner’s personal goals.
The Support He values collaborating with other ActionCOACH coaches and sharing resources. That community complements the tools and frameworks he uses to help clients identify priorities and put improvements into practice.
Building a practice around purpose
The Transition Suzzanne describes discovering coaching as a close fit with her values and wish to help others develop.
The Support She credits the ActionCOACH community, shared strategies, and ongoing training with supporting her growth. Her work combines clear priorities, questions, and accountability to help owners move from goals to action.
A structured approach to coaching
James delivers individual coaching, group sessions, and planning workshops, helping owners develop leadership and follow through on their goals.
The Support His profile highlights ActionCOACH’s shared resources and global community. He also mentors newer coaches and speaks at business events, contributing his experience back to the network.
From technology sales to business ownership
Background Alan brought 20 years of senior sales experience when he chose to start a coaching business in 2018.
The Support Training and a master coach helped him identify priorities and learn to run the business. He built his client base through networking and tested marketing activities.
The Experience His published story describes developing a team, a client community, and a business centred on helping owners progress.
From corporate leadership to a family business
Background Tony spent three decades in corporate roles, including business transformation and franchising.
The Transition He launched his ActionCOACH business in 2020 after speaking with franchise partners and completing training. His wife and daughter joined him in client development and support.
The Support Tony credits his master coach, ongoing learning, and referrals with helping the firm establish itself.
From hospitality leadership to coaching
Background Martin’s hospitality career included managing pubs and restaurants, leading regional teams, and becoming a managing director.
The Transition He joined ActionCOACH in March 2020, completed virtual training, and built early client relationships through outreach.
The Support He describes selecting the training and resources most relevant to his needs, with a focus on personal development, client relationships, and accountability.
A conversation starts here
Tell us about your experience and what you want to build.
After submitting, choose a time for a 45-minute conversation with your recruitment manager.
Discuss your experience, goals, and fit with the ActionCOACH coaching business.
Applying doesn’t commit you to an investment or confirm franchise acceptance. Your meeting is confirmed after you select an available time and complete the booking.
Practical questions
No. Relevant experience can come from leadership, professional services, business development, or client-facing work, including transferable B2C experience. Tell us how you’ve won clients, led teams, or helped a business improve. The team will review your background and readiness to learn the system.
ABOS is the ActionCOACH Business Operating System. It brings structure, tools, and practical planning to coaching delivery. Your role is to work with business owners on implementation and accountability, alongside building your own client relationships.
Building a network, marketing your practice, developing relationships, and winning suitable clients are part of the work. Discuss available marketing support and any specific lead arrangements with the Canadian team. Clients and income are not guaranteed.
That may be a relevant pathway. Tell us about your firm, intended role, and whether you or a suitable team member would participate. Discuss capacity, responsibilities, and the applicable franchise arrangements with the Canadian team.
After your application is received, you’ll go to the booking page to choose a 45-minute Fit Matching Meeting with your recruitment manager. Check your time zone, choose an available time, and confirm your booking. You don’t need to submit the application again.
